NIKE WOMEN’S WORLD CUP 23
SOPHIA SMITH - NICE TO BEAT YOU
AGENCY: Wieden+Kennedy Amsterdam / Wieden+Kennedy Portland
COPYWRITERS: Maya Halilovic and myself
ART DIRECTOR: Jack Welles
CDs: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan
ECDs: Craig Williams, Caleb Jensen
DIRECTOR: Fleur Fortune
DOP: Roman Vasyanov
PRODUCTION: Iconoclast
SOPHIA SMITH - NICE TO BEAT YOU
AGENCY: Wieden+Kennedy Amsterdam / Wieden+Kennedy Portland
COPYWRITERS: Maya Halilovic and myself
ART DIRECTOR: Jack Welles
CDs: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan
ECDs: Craig Williams, Caleb Jensen
DIRECTOR: Fleur Fortune
DOP: Roman Vasyanov
PRODUCTION: Iconoclast
Okay, this is a special one. A once-in-a-life-time, dream-come-true project.
For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.
Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names. This is one of them, featuring the US-player feared by every opponent, Sophia Smith.
For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.
Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names. This is one of them, featuring the US-player feared by every opponent, Sophia Smith.
