NIKE WOMEN’S WORLD CUP 23
ADA HEGERBERG - GET ADA HER WAY
AGENCY: Wieden+Kennedy Amsterdam / Wieden+Kennedy Portland
COPYWRITERS: Maya Halilovic and myself
ART DIRECTOR: Jack Welles
CDs: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan
ECDs: Craig Williams, Caleb Jensen
DIRECTOR: Alaska
DOP: Greig Fraser
PRODUCTION: Iconoclast
ADA HEGERBERG - GET ADA HER WAY
AGENCY: Wieden+Kennedy Amsterdam / Wieden+Kennedy Portland
COPYWRITERS: Maya Halilovic and myself
ART DIRECTOR: Jack Welles
CDs: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan
ECDs: Craig Williams, Caleb Jensen
DIRECTOR: Alaska
DOP: Greig Fraser
PRODUCTION: Iconoclast
Okay, this is a special one. A once-in-a-life-time, dream-come-true project.
For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.
Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names.
Here’s another one, to make sure EVERYONE knows to better get out of the way of Norwegian legend Ada Hegerberg.
For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.
Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names.
Here’s another one, to make sure EVERYONE knows to better get out of the way of Norwegian legend Ada Hegerberg.

