NIKE WOMEN’S WORLD CUP 23

SAM KERR - FLIP THE GAME 

AGENCY: Wieden+Kennedy Amsterdam / Wieden+Kennedy Portland
COPYWRITERS: Maya Halilovic and myself
ART DIRECTOR: Jack Welles 
CDs: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan
ECDs: Craig Williams, Caleb Jensen
DIRECTOR: Alaska
DOP: Greig Fraser
PRODUCTION: Iconoclast

Okay, this is a special one. A once-in-a-life-time, dream-come-true project.
For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.

Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names. 
This one is all about the flipping best Australian on the field, Sam Kerr.



Mark
Cargo Collective, Inc.  Los Angeles, Calif.