EDKEA “THE (NOT SO SAD) STORY OF NEWROUNDLAND"

AGENCY: Jung von Matt
COPYWRITER: Christina Rankel (Me)
ART DIRECTOR: Robert Weider
DIRECTOR: Pep Bosch
PRODUCTION: Trigger Happy Productions
VFX: El Ranchito



How sad is a nation who (again and again) fails to qualify for the World Cup? Apparently not so sad after all. At least not in EDEKA’s online film about a small country called Newroundland.
Accompanied by a TVC and social media formats the film was launched just in time for barbecue season and the 2018 World Cup. Because the best place to be during the tournament is in front of the barbecue.

Mark
Cargo Collective, Inc.  Los Angeles, Calif.