ADIDAS WENDEJACKE
A limited edition jacket celebrating German wallbreakers
AGENCY: Jung von Matt
A limited edition jacket celebrating German wallbreakers
AGENCY: Jung von Matt
Just in time for the 30th anniversary of the fall of the Berlin Ball, we teamed up with adidas and launched a limited edition jacket, a „Wendejacke".
Which simply states what it is, a "reversible jacket", but “Wende” also happens to be a well-known term for the political turning point around 1989 in Germany.
Our contemporary design of the jacket features two sides that symbolize East and West Germany and boasts details like a zipper dividing and reuniting a list of all streets formerly divided by the Berlin Wall.
The launch of the jacket was acompanied by a social media campaign featuring interview formats with German „wallbreakers" like rapper Sido, or the first female referee in male professional soccer, Bibiana Steinhaus.
Which simply states what it is, a "reversible jacket", but “Wende” also happens to be a well-known term for the political turning point around 1989 in Germany.
Our contemporary design of the jacket features two sides that symbolize East and West Germany and boasts details like a zipper dividing and reuniting a list of all streets formerly divided by the Berlin Wall.
The launch of the jacket was acompanied by a social media campaign featuring interview formats with German „wallbreakers" like rapper Sido, or the first female referee in male professional soccer, Bibiana Steinhaus.
